SEO report of scottsswisswatches.com

Scotts Swiss Watches

www.scottsswisswatches.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.scottsswisswatches.com/

Character length : 27

Title
Scotts Swiss Watches
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Scotts Swiss Watches

Character length : 20

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
230000
Heading structure in the source code
  • <H1> Here at Scott’s Swiss Watches
  • <H2> BUY
  • <H2> SELL
  • <H2> TRADE
  • <H1> Contact Us Today
Word cloud
  • watches7
  • watch3
  • trade3
  • swiss3
  • brand2
  • buy2
  • looking2
  • all2
  • sell2
Keyword matrix
wordtitledescriptionsheading
watches
watch
trade
swiss
brand
buy
Two Word cloud
  • you are2
  • our watches2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.40
Flesch Reading Ease
75.90
Coleman Liau Index
9.80
Automated Readability Index (ARI)
2.60
Dale–Chall Readability
4.40
SMOG Index
8.00
Spache Readibility
4.10
Number of letters
610
Number of words
140
Number of sentences
20
Average words per sentences
7
Number of syllables
205
Syllables in words
205
Average syllables in words
1.46
Number of words in first three syllables
14
Percentage of word / syllables
10.00
Words not in Dale-Chall easy-word list
36
Words not in Spache easy-word list
32

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
20
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.scottsswisswatches.com/js/ie-emulation-modes-warning.js
List of render blocking css files
  • http://www.scottsswisswatches.com/css/bootstrap.min.css
  • http://www.scottsswisswatches.com/css/ssw-styles.css
  • http://fonts.googleapis.com/css?family=Exo+2:400,300,800
  • http://fonts.googleapis.com/css?family=Roboto:400,700,300

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.scottsswisswatches.com/js/ie-emulation-modes-warning.js
  • http://www.scottsswisswatches.com/js/bootstrap.min.js
  • http://www.scottsswisswatches.com/js/ie10-viewport-bug-workaround.js
File size of all javascript files combined
129.20KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.scottsswisswatches.com/css/bootstrap.min.css
  • http://www.scottsswisswatches.com/css/ssw-styles.css
File size of all css files combined
129.71KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
5.92KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
15
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.scottsswisswatches.com/css/bootstrap.min.cssExpiry time is not specified
http://www.scottsswisswatches.com/css/ssw-styles.cssExpiry time is not specified
http://www.scottsswisswatches.com/img/banner-watch.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/email-button.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/header-watch-mobile.pngExpiry time is not specified
http://www.scottsswisswatches.com/img/paper-texture.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/phone-button.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/ssw-logo-mobile.pngExpiry time is not specified
http://www.scottsswisswatches.com/img/watch1b.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/watch2b.jpgExpiry time is not specified
http://www.scottsswisswatches.com/img/watch3b.jpgExpiry time is not specified
http://www.scottsswisswatches.com/js/bootstrap.min.jsExpiry time is not specified

 Speed test – Images

File size of all images combined
393.12KB
Image optimisation
You can save 77.9KB (23% compression) by optimising the images below:

 Links

We found a total of 2 different links.
Internal links: 2

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
160.153.72.41
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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